Customer intelligence

Domain

• Casinos, Gaming

Problem

• Motivate customers to spend more and more frequently
• Maximize the revenues from the customer base

Challenges/Approach

• Mine customer data from numerous internal and external sources
• Calculate customers’ true spend potential, wallet share
• Identify personalized incentives based on customer value
• Deliver these promotions in real-time to the customer
• Track the customer responsiveness to promotions
• Lower total cost of ownership of the solution

Solution

• Unified data ingest platform
• Customer churn prediction model
• Personalized product recommendation
  • Behavioral targeting
  • Customer segmentation
  • Customer lifetime value
• Offer delivery in real-time
• Cloud based SaaS deployment

Technology

• Analytics platform : Hortonworks data platform (HDP)
• Analytics components: Kafka, Spark, HDFS, HBase
• Cloud provider :  Azure