Customer intelligence

    Domain

    • Casinos, Gaming

    Problem

    • Motivate customers to spend more and more frequently
    • Maximize the revenues from the customer base

    Challenges/Approach

    • Mine customer data from numerous internal and external sources
    • Calculate customers’ true spend potential, wallet share
    • Identify personalized incentives based on customer value
    • Deliver these promotions in real-time to the customer
    • Track the customer responsiveness to promotions
    • Lower total cost of ownership of the solution

    Solution

    • Unified data ingest platform
    • Customer churn prediction model
    • Personalized product recommendation
      • Behavioral targeting
      • Customer segmentation
      • Customer lifetime value
    • Offer delivery in real-time
    • Cloud based SaaS deployment

    Technology

    • Analytics platform : Hortonworks data platform (HDP)
    • Analytics components: Kafka, Spark, HDFS, HBase
    • Cloud provider :  Azure

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